VANTAGE
"Vantage" is a unique project that brings together the nostalgia of vintage clothing and the excitement of a mobile shopping experience. The concept revolves around a van traveling across Australia, selling carefully curated secondhand clothing. The name "Vantage" plays on two meanings: it refers to the van itself, offering a fresh perspective on fashion, and evokes the idea of vintage clothing, giving new life to timeless pieces. As a graphic designer, I aimed to create a visual identity that captures both the charm of vintage style and the adventurous spirit of a mobile store. The design uses retro-inspired elements and a warm, inviting colour scheme to connect with the audience and highlight the sustainable, one-of-a-kind nature of the clothing. This project celebrates both fashion and the freedom of exploration, offering a new way to experience sustainable fashion on the go.
